Casion Ads Manager is the internal application that Casion LLC builds and operates to report on and manage its own Google Ads accounts through the Google Ads API. It produces performance reporting — cost, conversions, CPA, ROAS, impression share and search terms — and prepares routine campaign maintenance for a human operator to confirm before anything is applied. It is for internal use only: not published, not resold, and not offered as a service to third parties. About the application →
Casion Ads was built running the group's own online stores. Every rule we apply to a client account was tested first with our money — and a few of them were expensive lessons.
Accounts rarely stall because of structure. They stall because the account has no spend history, because the site and the business records tell different stories, because product titles never enter the auction, because the tracking is counting the wrong thing. Rebuilding the structure for the fifth time fixes none of that.
Most of the time you never entered it. Your dashboard only shows the auctions you appeared in — never the ocean of the ones you missed.
A new account does not start by scaling. What earns trust is spend history, and that cannot be bought with a large budget on day one.
With conversion tracking installed badly, the algorithm optimises toward the wrong event — and the report looks healthy while the bank account does not.
Every account decision follows internal documentation. When two approaches disagree, the data from our own operation decides — not the most recent opinion.
We start from your ticket, product cost and margin, and derive the maximum CPA the business can absorb. If the realistic CPA of the channel does not fit inside that number, we say so before you sign anything.
Conversions, tags and audiences go in before the first campaign goes live. A campaign running on broken tracking is money spent training the algorithm on the wrong signal.
Products and angles go through a short, cheap test with the kill rule defined before it starts — not halfway through, when it already hurts.
Only what clears the agreed trigger gets scaled. Increases happen in steps, with time to stabilise between them, and one variable changes at a time.
If the CPA the channel can realistically deliver does not fit your margin, we turn the work down.
It is the most unpopular rule we have and the one that protects both sides. Taking on a client the arithmetic has already rejected costs them money and costs us our reputation.Google Ads, Analytics and Merchant Center stay in your name. We come in as a user. The day you leave, our access is removed and nothing is held back.
Media is paid directly on the platform, with your card. It does not move through Casion and is not counted as our revenue. An agency should not be a bank.
We do not promise revenue, order counts or positions. Anyone promising a guaranteed result in an auction is selling luck under the name of strategy.
We keep operating our own brands. That is what keeps us honest: a mistake we miss comes out of our pocket first.
We work with few accounts at a time. Client volume is the fastest way to turn active management into an automated report.
We do not take on a direct competitor of yours in the same market. It is in the contract, with a name and a term.
Casion Ads Manager is the internal application we build and operate to report on and manage our own Google Ads accounts through the Google Ads API. It exists so a small team can run campaigns across several markets without checking every number by hand in the Google Ads interface.
Runs GAQL reporting on cost, conversions, CPA, ROAS, impression share and search terms across our own accounts; flags anomalies against trailing averages; monitors budget pacing; and prepares routine maintenance — negative keywords, pausing weak ads and keywords, budget adjustments — for an operator to confirm before anything is applied.
Internal use only, by the Casion LLC owner and operator, and only on Google Ads accounts we own or are an authorised user of. There is no public sign-up. The application is not published, distributed, resold or offered as a service, and it collects no personal data about end users.
Casion Ads Manager connects to the Google Ads API using the scope
https://www.googleapis.com/auth/adwords, with data
stored locally and never shared with third parties.
It depends on the state of the account. An account with history often reacts within days; an account starting from zero needs weeks before the algorithm stabilises, and scaling before that is the most expensive mistake there is. The diagnosis tells you which of the two you are — no invented timeline to close a deal.
There is a floor, and it is not arbitrary: below a certain volume the algorithm never receives enough conversions to learn, and management becomes a cost with no return. The exact figure comes out of your ticket and your margin, in the diagnosis.
A setup fee at the start and a fixed monthly retainer up to a spend ceiling; above that ceiling, a percentage replaces the fixed fee. Media budget is always yours, paid directly on the platform. Figures depend on the size of the operation and come with the proposal, after the diagnosis.
To advertise, not always. To sell well, almost always. If the landing page does not hold up the promise made in the ad, no amount of bidding fixes it — and in e-commerce a rejected landing page takes the whole ad down with it.
No, and be careful with anyone who does. Google Ads is an auction: the outcome depends on competitors, seasonality and your own offer. What we guarantee is method, execution and full transparency about where every unit of currency went.
There is a minimum term, disclosed before signature. On termination your accesses are returned, ours are removed, and no account, creative or data is retained by us.
Send us the website, the product and the average order value. You get back the maximum CPA your business can absorb and an honest read on whether the channel makes sense for you at all.
Casion Ads is the paid media practice of Casion LLC, which also operates its own direct-to-consumer e-commerce brands — among them titanslock.com.
We build and run Casion Ads Manager, our internal application for reporting on and managing our own Google Ads accounts through the Google Ads API. It is used solely on accounts Casion LLC owns or is an authorised user of, and is not resold, redistributed, or offered as a product to third parties.